Natalie has been involved in various cultural, nightlife, technology, and education projects for over ten years. After university, she worked for a music agency in Brooklyn, New York, and organised music festivals. Natalie is one of the founders of the local community radio, IDA Raadio. In 2021, she ran for Tallinn's Night Mayor on behalf of the Social Democratic Party and has been working in this position since December of the same year. In 2024, Natalie completed her master's studies in sociology, where she researched the ability of club culture to integrate Estonian- and Russian-speaking people.